The SYB Story

My name is R Blank, and I make products to Shield Your Body against EMF radiation from modern technology.

Inspired by the work of my father, Dr. Martin Blank, I started SYB with one goal: to make it easier for people like you to live healthier lives, in balance with modern technology.

My father was an internationally renowned researcher in the field of EMF health effects. He’d been doing that work for almost my entire life. 

That’s why, for example, we never had a microwave oven growing up. And when I eventually got a cell phone after college, I knew to always use a headset or put it on speakerphone.

So I’ve been aware of EMF as an issue since the 1980s when I was a young child.

But I didn’t fully understand the issue until later.

In 2011, my father began writing his book ‘Overpowered’, about the negative health effects of EMF radiation. 

By that point, I’d already written a book, and a lot of training materials. I had a lot of experience translating complex issues into understandable language and concepts.

So he asked me for some help.

I hopped in and wrote the book with him. And, in addition to being a wonderful bonding experience with my father that I will always cherish, it was also a crash course in the science of EMF health effects with one of the world’s top researchers!

And that’s when I was inspired to create SYB. 

In the course of writing ‘Overpowered’, I learned a tremendous amount. But there were three facts in particular that stood out:

  1. There are literally thousands of high-quality, peer-reviewed scientific studies linking EMF exposure with many negative health effects— cancer, infertility, melatonin suppression, blood brain barrier leakage, and many more.
  2. The technology that emits EMF radiation continues to grow at an exponential rate, meaning that human exposures to EMF continue — and will continue — to grow exponentially into the future. The trend line of exponential growth of human-made EMF is not going to stop.
  3. EMF-emitting technology forms the entire basis for modern society. 

That third point is key, and it’s why the health risks of EMF exposure are quite unique and distinct from other health risks.

Our entire world — every single aspect of the global economy — is completely and fundamentally dependent on EMF emitting technologies. 

So, for example, you can give up tobacco and still participate in modern society. Heck, the whole world could eliminate tobacco tomorrow and it would have no real impact on anyone’s day-to-day life.

But unless we’re all willing to go back to the 1850s, we’re stuck with EMF exposure as a fundamental fact of life. 

If you want to live and participate in modern society, if you want a job, or to read after sunset, or to refrigerate your food, or to see a movie, you’re going to be exposed to EMF— and in exponentially increasing doses, as more and more of this technology is rolled out.

Whether you’re talking about light bulbs or cell phones or wifi routers or power lines— you just can’t get rid of that stuff; EMF is here to stay.

But, that’s not the whole story. Because there are safer ways to use this technology — to live a healthier life in a world blanketed by human-made EMF.

As my father wrote in ‘Overpowered’:

“My message… is not to abandon gadgets—like most people I too love and utilize EMF- generating gadgets,” he wrote in Overpowered. “Instead, I want you to realize that EMF poses a real risk to living creatures and that industrial and product safety standards must and can be reconsidered.”

Dr. Martin Blank in 'Overpowered'

What Could I Do?

And that’s when I started thinking about ways that I could contribute to this. After all, I’m not a scientist like my father. And I’m not an activist. 

I’m an entrepreneur, and an educator. I spent over 20 years building software companies, and teaching on the faculty at institutions like the University of Southern California and the University of California, Santa Cruz.

I realized that while it’s impossible to eliminate your exposure to EMF, there are ways that you can start reducing your exposure to EMF radiation. 

First and foremost, there are safer ways to use this technology. All it takes is knowing more about EMF and wireless technology. That’s what my father and I wrote about in ‘Overpowered’ and it’s the education part of SYB’s mission that we focus so much time and effort on, and it’s why I always say the best EMF protection is free.

Then, there are also ways to create products that make it safer to use modern technology – to Shield Your Body from EMF radiation.

After all, the fundamental technology to block EMF radiation has been around for almost two centuries— since the creation of the Faraday cage in 1836.

Today, advances in technology make it possible to make EMF shielding very small— so small, it can be woven into thin pieces of fabric to deflect EMF.

And *That's* How SYB Started

That’s when I came up with the idea for SYB.

I began designing products to make it easier for you and people like you to reduce your exposure to EMF radiation without giving up your technology.

Keep in mind, this was 2012. The market for EMF protection products was tiny. (And, unfortunately, several of the few companies that did exist were selling false promises, with products that did not work and had no basis in science.)

At the same time, a lot of people were still unaware of the health risks from cell phones and other wireless technology. I was stepping into a new space. It was a big risk, but because of the influence of my father, I believed in the mission of what I was trying to create.

So I sat down and started thinking about what types of products could make a big difference to people’s health – where were people getting the most exposures that were the most easily avoidable.

The answer was: people who carry their cell phones in their pockets (which you should not do).

And so I devised the SYB Pocket Patch, which turns any pocket into a powerful cell phone radiation shield, which I released in 2013.

R Blank and Daymond John
Me, with Shark Tank’s Daymond John, who has endorsed our SYB Baby Blanket

From there, I designed and sourced more products, for different use-cases. The SYB Laptop Pad and the SYB Phone Pouch

Then I started to add apparel – again focusing on the most important use-cases I could. Like the SYB Baby Blanket for babies (who are more vulnerable to damage from EMF than are adults) and the SYB Boxer Brief for men (whose reproductive organs are quite vulnerable to damage from EMF, especially from cell phones in pockets).

And now, many years later, SYB has a whole line of products to reduce your EMF exposure and I’m selling them in over 30 countries around the world. 

And, at the same time, we have a blog and a mailing list, to educate and inform people about EMF, and ways they can live healthier.

And we’re constantly creating new products, and finding new ways to educate people on EMF science, and to help people like you live healthier lives.

Because that’s the SYB mission.

Please join me, and together we can make it easier for people to live healthier lives, alongside modern technology.

R Blank, signature

R Blank
CEO, SYB